If you’re using Facebook to promote your business, you’ve probably noticed that little “Boost Post” button under your posts. It’s tempting, right? A few clicks and suddenly more people can see what you shared.
But then there’s something called a Facebook Ads Campaign — a more detailed way to run ads through Facebook’s Ads Manager.
Both are ways to advertise, but they work very differently. Today, let’s talk about the real benefits of using a Facebook Ads Campaign instead of just boosting a post — and when you should use each one.
First, What’s a Boost Post?
Boosting a post is the quickest and easiest way to advertise on Facebook. You simply pick a post you already shared, click “Boost,” choose your audience and budget, and you’re done. Facebook will then show your post to more people.
When to use Boost Post:
- You want more likes, comments, and shares
- You want to get your message out quickly
- You’re promoting an announcement, event, or new post
Now, What’s a Facebook Ads Campaign?
A Facebook Ads Campaign is a little more advanced but way more powerful. You create your ad from scratch using Ads Manager. You can choose exactly what you want the ad to do — like drive people to your website, collect leads, or make sales.
When to use a Facebook Ads Campaign:
- You want more website visitors or sales
- You want people to sign up for something (like a newsletter)
- You want to retarget people who already know your business
- You want to test different ads to see what works best
Why a Facebook Ads Campaign Is Better Than Just Boosting a Post
1. You Can Reach the Right People
Boost Post:
You can pick a basic audience based on age, location, and interests — but that’s about it.
Facebook Ads Campaign:
You can get super detailed. You can show your ads to people who visited your website, people who look like your best customers, or people who live in a certain area and have specific shopping habits.
Bottom line:
Better targeting means better results.
2. You Can Choose Your Goal
Boost Post:
The main goal is to get more likes, comments, or shares.
Facebook Ads Campaign:
You can choose different goals like getting more sales, getting more people to visit your website, collecting sign-ups, and more.
Bottom line:
You can set real goals that actually help your business grow.
3. You Get More Control Over Your Ad
Boost Post:
You can only boost a post you already made.
Facebook Ads Campaign:
You can create completely new ads — add videos, slideshows, special offers, and more. Plus, you can test different ads to see which one people like better.
Bottom line:
You have the freedom to be creative and make ads that really grab attention.
4. You Can Track What’s Working
Boost Post:
You’ll see simple stats like reach, likes, and comments.
Facebook Ads Campaign:
You get full reports — you can see how much each click or sale costs, how many people took action, and which ads made the most impact.
Bottom line:
You’ll know exactly where your money is going and how to improve your results.
5. You Get More Value for Your Money
Boost Post:
You’re mostly paying to get more engagement — but it might not turn into sales.
Facebook Ads Campaign:
You can spend your money smarter by targeting the right people, setting up conversion goals, and controlling your budget more tightly.
Bottom line:
You’ll get more results without wasting your money.
So, Which One Should You Use?
If you just want to get a little extra attention on a post — like for an event or announcement — boosting a post is fine. It’s quick and easy.
But if you want real results — like more customers, more website visits, or more sales — a full Facebook Ads Campaign is the way to go. It might take a little more time to set up, but the rewards are much bigger.
In short:
- Want quick likes and shares? → Boost Post.
- Want real business growth? → Facebook Ads Campaign.
Tip:
If you’re new to Facebook ads, start small by boosting a few posts. Once you’re comfortable, dive into Ads Manager and set up a real campaign. It’ll make a huge difference.
